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Products
- Consumer Credit Risk
  
  Consumer Credit Risk
  
  Leverage cutting–edge analytics, alternative data, and AI driven models to transform how you assess consumer credit risk and unlock smarter lending decisions.
- Verification
  
  Verification
  
  Gain real-time income and employment insights to help strengthen your portfolio and evaluate lending opportunities.
- Identity & Fraud
  
  Identity & Fraud
  
  Prevent identity and fraud threats with real-time insights, advanced verification tools, and seamless orchestration. From onboarding to compliance, protect every touchpoint while improving customer experiences.
- Data-Driven Marketing
  
  Data-Driven Marketing
  
  Leverage data insights to attract high-value leads, deliver a positive experience, and deepen existing ties. From precise audience segmentation to data-driven growth strategies, Equifax helps you reach consumers with the financial profiles best suited for your products and services.
- Small Business & Commercial
  
  Small Business & Commercial
  
  Discover and target more businesses, limit risk, and reduce fraud while growing your small business portfolio by leveraging industry-leading data and expertise.
- Analytics & Decisioning
  
  Analytics & Decisioning
  
  Discover how our solutions empower your business with advanced analytics, rich data, and automated decisioning — enabling you to act faster, reduce risk, and drive better outcomes across credit, risk, and marketing.
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Business Needs
- Acquire New Customers
  
  Acquire New Customers
  
  Power your acquisition programs with consumer financial insights from Equifax. Understand consumer financial capacity or credit history to help find ideal prospects, reach new audiences, inform offers, and boost response.
- Gain Insights on Customers & Markets
  
  Gain Insights on Customers & Markets
  
  Equip your business with Equifax Canada’s market and business intelligence to help uncover growth opportunities, reduce risk, and make faster, smarter decisions—all powered by secure data and advanced analytics.
- Improve the Collections Process
  
  Improve the Collections Process
  
  Identify who to contact, when, and how, so you can prioritize recoveries, help reduce write-offs, and stay compliant with Canadian regulatory requirements.
- Minimize Portfolio Risk
  
  Minimize Portfolio Risk
  
  Leverage our consumer financial data and tools to enhance your account reviews and spot risk across your customer accounts to help minimize losses.
- Reduce Loss related to Fraud
  
  Reduce Loss related to Fraud
  
  Strengthening fraud protection for you and your customers on every step of the customer journey.
- Grow & Manage Small Business Accounts
  
  Grow & Manage Small Business Accounts
  
  Evaluate risk, verify the legitimacy of businesses, and identify growth opportunities with Equifax commercial data.
- Run My Small Business
  
  Run My Small Business
  
  Verify partners, manage credit, and help reduce risk so you can lead with confidence using Equifax commercial data.
- Verify Identity
  
  Verify Identity
  
  Gain a holistic view of a consumer to inform decision-making, mitigate risk, and streamline onboarding — from first application through ongoing account management.
Industries
Trends & Insights
- Market Pulse
  
  Market Pulse
  
  Your go-to source for everything happening in today's financial landscape. In-depth, relevant, timely market analysis built around differentiated insights you can't get anywhere else.
- Canadian Small Business Health Index
  
  Canadian Small Business Health Index
  
  The economic indicator for deeper Canadian Business Health insights.
- Equifax Blog
  
  Equifax Blog
  
  The Equifax blog is our premier thought leadership hub, featuring articles that deliver the strategies and data-driven insights businesses need to make confident decisions.
- Resources
  
  Resources
  
  Explore the Equifax resource library for valuable information about our comprehensive services and innovative solutions. Discover a wealth of resources to enhance your understanding of our offerings and stay informed about the latest industry trends and insights.
- Global Credit Trends Report
  
  Global Credit Trends Report
  
  Explore global credit and financial data insights. Delivering trends in credit risk, debt, utilization and delinquencies from around the world.

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Open Banking White Paper

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Open Banking White Paper

Equifax supports Advisory Committee’s recommendation to move forward with open banking in Canada

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