EFX.AI

Driving AI Innovation

We infuse our patented AI techniques into solutions designed to enable customers to get to insights faster — helping to create new consumer opportunities.

Amplifying Data’s Power

Equifax Amplify AI is an intelligence accelerator that leverages our patented technology and methodologies, differentiated data, unique analytics and Equifax Cloud infrastructure.

Solutions built with Equifax Amplify AI transform data into a powerful, actionable resource by providing clear, explainable insights that drive better decision-making.

Smarter Insights, Stronger Decisions

Equifax Amplify AI delivers insights that are not only highly predictive, but also easy to understand, explain, and implement. It’s how we empower businesses to harness the full potential of data.

Explainable Insights

Every insight is fully transparent, ensuring businesses and consumers understand exactly how and why each decision is made.

Enhanced Predictiveness
Advanced machine learning models identify deep patterns that improve predictiveness in credit assessments and fraud detection.
Regulatory Alignment
Built to meet the highest industry standards, Equifax Amplify AI ensures data-driven decisions are explainable, fair, and compliant.
Powered by Differentiated Data
Leveraging proprietary Equifax data, including telco, utility, and specialty finance sources, Equifax Amplify AI helps businesses access a fuller financial picture.
Accelerated Decision-Making
Seamless integration with the Equifax Cloud and custom data fabric allows for faster, more confident decisions.

Patent Spotlight

We are driving AI innovation through patented AI technology and analytics.

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1,100+ Equifax analytics professionals
Anticipating the evolving needs of customers and consumers around the world.

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400+ pending and approved patents**
supporting our approach to AI
The Equifax AI patent portfolio centers on the creation of models for use in financial decisioning and fraud prevention.

** Note: Number of patents as of February 2026

Maximizing AI Performance with the Equifax Cloud™

The Equifax Cloud was custom built to maintain and manage the large volume of diverse, proprietary datasets needed to maximize AI performance. Our vision for the Equifax Cloud is to expand the depth and predictiveness of our data to help our customers innovate faster and create more effective insights into the people and communities they serve.

Explore the Equifax Cloud

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Capability Pillar Icon Identifier Approved Technical Description
Real-time Insights Blue lightbulb Expanded data depth, velocity, and accuracy to help innovate faster and deliver more effective insights. Customers can quickly integrate new sources and receive the most recent data for more informed decisions.
Multi-data Assets at Scale Orange grid Flexible, streamlined, and configurable access to robust differentiated data through our custom data fabric. Easily choose and combine data, attributes, or scores — in keeping with regulatory requirements — to serve specific business opportunities.
Faster and More Efficient Products to Market Green cloud with arrows Using artificial intelligence and machine learning to enrich multi-data assets and enable high-velocity product innovation and co-innovation. Instant access to a broader range of integrated data and easier access to new product innovations.
Embedded AI Capabilities Maroon brain/circuitry Custom built to maintain and manage the large volume of diverse datasets needed to maximize AI performance in risk modeling and identity protection and fraud prevention solutions.
Improved Speed and Performance Purple target with arrow Reduce friction, identify opportunities, and solve problems faster, turning what were once months-long projects into days or weeks-long resolutions. Process high data volumes simultaneously to deliver near-real-time alerts for faster decisions.
Always-on Stability Teal circular arrows Always on and always available — leveraging multiple availability zones and multiple regions to help ensure ideal customer computing performance.
Built-in Security Grey padlock Built in, not bolted on — exceeding an on-premise security posture when combined with the implementation of our industry leading security controls.

 

A legacy of pioneering AI excellence

Equifax has been driving responsible Artificial Intelligence innovation for over a decade. Our analytics professionals around the world anticipate the evolving challenges that our customers and consumers face — innovating not just for today, but for the future.