Data-driven Marketing

Leverage data insights to attract high-value leads, deliver a positive experience, and deepen existing ties. From precise audience segmentation to data-driven growth strategies, Equifax helps you reach consumers with the financial profiles best suited for your products and services.

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Marketing Solutions with a View of the Consumer Wallet

We help businesses engage the ideal audience across the entire customer journey. From acquisition through cross-sell and retention, marketers can leverage our financial data, insights, and tools to understand a consumer’s full financial picture and capture more opportunities to grow relationships.

Our solutions are powered by unique data—well beyond credit—to help you gain a fuller picture of the consumer wallet:

  • Robust consumer credit data
  • Insights into consumer wealth, spending, and financial resilience
  • Verified income and employment data
  • Alternative data to provide a broader view of creditworthiness
  • Business identity data to scale B2B relationships
  • Integrated cloud platforms to optimize marketing workflows

Deliver personalized messaging to the right consumers at the right time through the most effective channels.

Expand your reach, strengthen relationships, and drive measurable business growth.

Drive Growth Across the Customer Journey

From data optimization and audience refinement, to campaign execution and analysis, we can help you scale your business.

Rely on our Marketing Solutions to Grow Your Business

Struggling with low response rates or inefficient targeting can stall your growth. Our marketing solutions help you overcome these challenges to achieve new prospecting and account management success.

Rely on our Marketing Solutions to Grow Your Business

Struggling with low response rates or inefficient targeting can stall your growth. Our marketing solutions help you overcome these challenges to achieve new prospecting and account management success.

Solutions for Every Stage of Your Marketing Strategy

Equifax Marketing Data Services

Transform your marketing strategy into a revenue powerhouse with our suite of commercial credit data services.

Auto Target Marketing

Target high-value prospects with precision.

Neighbourhood View™

Use postal code-level precision to help improve your digital credit qualification journey.

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What Makes You Stand Out? Equifax’s Marketing Solutions Suite

Never miss an opportunity to create and foster mutually beneficial relationships with potential customers.
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Fuel Your Marketing with Data and Insights

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