Product
Equifax Credit Behaviour Segmentation
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Target your next direct mail campaign with customer segmentation.
Why Choose Equifax Credit Behaviour Segmentation?
If your advertising campaigns aren’t geared precisely towards the right customers, you could consider those marketing dollars lost. Equifax Credit Behaviour Segmentation is a customer profiling tool that helps you target your customer segmentation mail efforts.
Targeted Marketing Through Credit Segmentation
Equifax Credit Behaviour Segmentation consists of 16 clusters or profiles based on credit data attributes. Postal codes are assigned to the appropriate cluster, allowing businesses to profile their customers by postal code. With in-depth customer profiles, you can separate your customers into profiles and tailor your marketing campaigns for maximum effect.
Unlocking Customer Insights for Strategic Campaigns
Equifax Credit Behaviour Segmentation gives you the information advantage to help you meet the challenges of today’s competitive marketing environment.
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