Product

Optimal Path™

Provide your customers with actionable, AI-driven steps toward a better Equifax credit score
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Why Choose Optimal Path?

Optimal Path is an interactive tool that provides your customers with personalized, AI-driven plans and actionable steps to help them build a better credit future. This white-labelled solution seamlessly integrates as an add-on to our Equifax Credit Health™ platform, ensuring customers have on-demand access to their credit information.
Offer Personalized Suggestions
Patented AI technology analyzes a customer's credit profile and recommends a plan for improving their Equifax credit score.
Build Customer Engagement
Deliver a tailored experience that fosters trust and loyalty, strengthening customer relationships.
Inspire Continuous Improvement
Suggestions help customers understand the factors that influence their Equifax credit score.
Stress-free Integration
Automation handles the heavy lifting, generating a single simulated score that requires no manual data input.

AI-Driven Credit Solution to Help Your Customers Build a Better Credit Future

Unlike one-time credit score simulators, Optimal Path analyzes a consumer’s unique credit profile to provide a clear roadmap to help individuals improve their Equifax credit score. They learn not just what potential steps to take, but why certain actions matter. These are updated every month as consumers progress toward their goals.

Frequently Asked Questions

Optimal Path delivers individualized, actionable plans that help your customers build a better credit future. Plans, refreshed monthly, are provided in your brand voice, creating a powerful cycle of continuous engagement and brand loyalty.

Optimal Path is a breakthrough innovation powered by Equifax Cloud™ and our patented AI technology. The solution integrates into Equifax Credit Health and empowers your customers to create a truly personalized experience. It delivers suggestions on the specific factors influencing your customers Equifax credit score, showing them exactly how they can improve it.

Optimal Path is a scalable solution for financial companies (such as banks, lenders, and fintechs) to create deeper and more meaningful connections with customers by demonstrating a commitment to improving their financial well-being.

Currently, Optimal Path is an add-on to Equifax Credit Health. The tool is designed to give your customers on-demand access to their credit information through a seamless digital experience on any device. 

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Equifax Credit Health
Empower your customers with on-demand access to their financial health information.
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