Why Choose Share of Wallet Analysis?

Share of Wallet Analysis is a unique solution that provides insights into your current client base and shows lost revenue versus your competitors. This can help you better understand why customers have business with more than one credit provider. Our data is presented in a clear, simple format that’s easy to understand and fast to deliver.
Compare Position “In Wallet” 
Indicate the health of the product portfolio and the amount of customer spend and lending for you versus your competitors.
Influence Product Offering
Define strategies to improve engagement and profitability within your existing customer base.
Optimize Marketing Spend
Identify cross-sell and upsell opportunities with better insights into targeting criteria to grow revenue.

Differentiated Data to Expand Your Customer Relationships

Let our extensive data attributes help you identify opportunities to grow your revenue and customer loyalty.

Share of Wallet Analysis from Equifax is a turnkey solution that provides you critical insights into your performance relative to your competitors. Our proprietary data can help you develop a powerful strategy to increase engagement, identify cross-sell and upsell opportunities, and grow revenue from your existing customer base.

Critical Insights into the Performance of Your Portfolio Relative to Your Competitors

To stay competitive and manage risk, lenders need better insight into their customers’ total product ownership across all lenders. It’s critical to monitor performance behaviours that could impact your segmentation strategies.

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Lost Sales Analysis
Let us help you gain a better understanding of why business was lost to a competitor and how to gain more customers.
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Benchmark Your Customer Loyalty

Gain insights into your customers’ total product ownership. Better understand your position versus competitors to help support your growth strategy.

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