Predict and Help Prevent Mortgage Switching

Today’s landscape presents a dual threat. Affordability concerns are driving customers to shop for better rates and terms, and, with fewer barriers in place, switching lenders is easier than ever. Traditional renewal strategies alone are no longer enough to protect your business and revenue in this competitive landscape. Proactively identify your at-risk customers with Mortgage Attrition Predictor™ from Equifax Canada to help you retain your valuable market share.
Protect Your Revenue
Defend your mortgage portfolio by identifying and retaining at-risk customers before they switch.
Maximize Your Retention Efforts
Optimize your budget and campaign resources to strengthen relationships with customers.
Track Portfolio Health
Actively monitor and benchmark your mortgage portfolio and customer segments against the industry.

Combining the Power of AI and Equifax Data

Mortgage Attrition Predictor™ is powered by a proprietary machine learning model and comprehensive Equifax data to generate a score that identifies customers who are more likely to switch mortgage lenders within the next 12 months. This early indicator gives your business the lead time to understand your customers’ evolving financial needs and intervene before they switch. 

Future-Proof Your Mortgage Portfolio

Get ahead of mortgage attrition. Predict and help prevent switching with AI-powered insights revealing customer intent months in advance so you can act before they do.

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How to Tackle Renewal Challenges

Identify at-risk borrowers early and secure your mortgage portfolio with data-driven insights.

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