Why Choose Entity Link?
How Does Entity Link Work?
Entity Link matches personal identifiable information (PII) across businesses. It then compares information across profiles to help link identities, identify anomalies, and share risk insights — such as account closures triggered by fraudulent behaviour — with the consortium. This is achieved without sharing PII between participants.
Organization submits list of consumer profiles, including any closed for fraud
Profiles are matched to unique individuals held in the Entity Link database
Profiles within the Entity Link database are updated to include organization's data
Any profiles with new insights are returned to the organization as part of ongoing monitoring
Our solution combines data from trusted Canadian organizations, with powerful analysis from Equifax, matching and identification systems, and extensive experience in helping to prevent application fraud. Entity Link helps to identify the problematic accounts that might already be hiding in your ecosystem — the good customers turned bad, the account takeovers, the seemingly normal accounts being nurtured for future break-out fraud.
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