Trended Risk Predictor from Equifax Canada: Helping improve financial inclusion through smarter credit data

Product Release [July 3, 2025 Toronto, ON] — Built from Canada’s largest, most comprehensive  consumer credit risk database, Trended Risk Predictor™ from Equifax® Canada is designed to help lenders predict risk in a dynamic and evolving market, to potentially enable an additional 1.6M consumers to become scoreable with a valid credit score. The newest model leverages patented EFX.AI techniques to identify the most predictive data variables and to optimize model segmentation, allowing lenders to assess more consumers and better predict risk in a dynamic, evolving market.

“In today's rapidly changing economic landscape, lenders need tools that can keep pace and help provide inclusive visibility into how consumers may behave in the future,” said Bill Johnston, SVP and Chief Product Officer at Equifax Canada. “Trended Risk Predictor delivers innovative decisioning capabilities based on the most comprehensive data available in Canada and enables opportunities for more people to gain access to financial opportunities. ”

Trended insights to support more accurate risk decisioning

Trended Risk Predictor leverages insights over longer periods of time to analyze historical credit behaviour and uncover deeper patterns in financial responsibility such as repayment habits, and early signs of credit stress. By understanding the longer-view on a consumer’s financial obligations, a lender can shape their acquisition and cross-sell / upsell strategy to drive growth. 

“Our previous analysis shows that using credit data over a longer period of time adds stability to credit scores during times of economic uncertainty, as it balances short and long term influences,” added Johnston. “This can help provide lenders more confidence when making credit decisions and help open up more financial opportunities for consumers.”

The benefits of Trended Risk Predictor include:

• Enabling an additional 1.6M consumers to become scoreable, expanding opportunities for offering credit

• Better performance across the major credit product categories

• Transparent and explainable insights that help empower businesses to make smarter, faster, and more informed decisions.

Whether for innovation, internal development, or operational improvements, Equifax ensures that its AI systems are used in a transparent, trustworthy, fair, explainable, and secure manner to provide benefits to consumers and customers. Equifax has been driving AI innovation for more than a decade and understands the role and importance of AI to its customers’ businesses and ultimately works to support their growth, agility and speed at scale through its own use of the technology.

By incorporating Trended Risk Predictor into the decisioning process, lenders can confidently approve more people, more efficiently and without increasing risk. Learn more about how Trended Risk Predictor can help your business.