Product

Mortgage Attrition PredictorTM

Protect your mortgage business

Future-proof your mortgage portfolio: Predict and help prevent mortgage switching

Go beyond simply navigating the changing mortgage market — be a strategic leader within it.

Today’s landscape presents a dual threat. Affordability concerns are driving customers to shop for better rates and terms, and, with fewer barriers in place, switching lenders is easier than ever. Traditional renewal strategies alone are no longer enough to protect your business and revenue in this competitive landscape.

Combining the power of AI and Equifax data

Mortgage Attrition Predictor™ is powered by a proprietary machine learning model and comprehensive Equifax data to generate a score that identifies customers who are more likely to switch mortgage lenders within the next 12 months. This early indicator gives your business the lead time to understand your customers’ evolving financial needs and intervene before they switch. This is the tool you need to strengthen your valuable customer relationships and secure a stronger position in tomorrow’s market.

Gain a competitive edge with Mortgage Attrition Predictor

Protect your revenue
Defend your mortgage portfolio by identifying and retaining at-risk customers before they switch.

Maximize your retention efforts
Optimize your budget and campaign resources to strengthen relationships with customers.

Transform your approach
Shift from reactive to proactive engagement strategies that address current market realities and build long-term customer loyalty.

Don’t wait until renewal. Get ahead of customer churn now to protect your business.

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Transform your mortgage retention strategies today

Contact us to learn how Mortgage Attrition Predictor can help you protect the health of your mortgage portfolio.

Get the latest industry insights and trends

Our Market Pulse data and trends can help you gain visibility into potential emerging and ongoing market shifts.

Transform your mortgage retention strategies today

Contact us to learn how Mortgage Attrition Predictor can help you protect the health of your mortgage portfolio.

Get the latest industry insights and trends

Our Market Pulse data and trends can help you gain visibility into potential emerging and ongoing market shifts.