Why Choose Synthetic Identity Score?
Synthetic Identity Score from Equifax Canada leverages proprietary cross-industry data and advanced technology to analyze the likelihood that an identity is real or fabricated. This helps you prioritize legitimate customers while halting the synthetic fraud lifecycle before it impacts your business.
Use AI to Detect and Prevent Synthetic Identity Fraud Before a Bust-out
Synthetic identity fraud occurs when a fraudster blends real or fictitious identity components to create a new identity. Typically, fraudsters nurture these identities for months or even years by accessing small amounts of credit (such as a credit card) and paying them off consistently so that they look legitimate. Once they establish an acceptable credit history, the fraudster maxes out the credit limits, leaving the lender with significant financial losses.
Powered by Equifax credit behavioural data and trained on FraudIQ™ Exchange consortium data, our AI solution provides a score indicating the likelihood that an identity is synthetic. Use the score to help you choose which customers to fast-track and which ones might need closer investigation.
Protect Your Portfolio from Synthetic Identity Fraud
Fueled by AI, the Equifax Cloud (offering a strong technical advantage), and Data Fabric (enabling cross-industry insights), Synthetic Identity Score helps businesses evaluate applicants at the front door or score existing customer accounts on an ongoing basis.✝ The product generates a score from 1-999 indicating the likelihood of an identity being synthetic, helping to reduce your fraud exposure.
Frequently Asked Questions
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Understanding and Combating Synthetic Identity Fraud
Why traditional red flags are failing — and how lenders can detect these sophisticated schemes before a “bust-out” occurs.
✝Batch functionality scheduled to be available later in 2026. Roadmap subject to change.