Identifying problematic accounts that might be hiding in your ecosystem with Entity Link from Equifax® Canada

Product Release (September 23, 2025 Toronto, ON — Entity Link, part of Equifax Canada’s Digital Crimes Exchange™, helps organizations to defend against fraud through the secure exchange of data across the life of a customer, regardless of when or how that customer was onboarded. 

“Fraud avoidance is no longer a strategic advantage”, says Carl Davies, Head of Fraud & Identity at Equifax Canada, explaining that the threat landscape continues to evolve at a rapid pace, and collaboration is the primary defence against bad actors. Global projected losses from fraud scams and bank fraud in 2023 was $486B* with Canadians losing more than $638M in 2024.**

“Organizations need a method for sharing fraud intelligence, while preserving the privacy of their customers,” says Davies. “Entity Link allows existing fraud detection efforts across Canada's largest institutions to be amplified through a trusted exchange of risk signals which  helps organizations work together to protect the financial wellbeing of Canadians.”
 

How Entity Link works

Entity Link ingests personal identifiable information (PII) from businesses. It then compares information across profiles to help link identities, identify anomalies, and share risk insights — such as account closures triggered by fraudulent behaviour — with the exchange. In addition, frequent scans of active accounts help identify mule and synthetic customer profiles. This helps uncover suspicious customer accounts hidden within your portfolio that have been flagged by peers.

Key benefits

Capture fraud across the complete lifecycle - Identify potential mule and synthetic accounts hidden within your organization’s portfolio — across the full breadth of the customer lifecycle

Leverage our deep expertise in fraud - Work with Equifax Canada, your trusted industry partner with unmatched ability to combine and analyze disparate data sources

Collaborate through a trusted consortium - Help reduce fraud loss by leveraging insights uncovered by the entire exchange

Entity Link combines data from trusted Canadian organizations, with Equifax’s robust analysis, identification systems, and extensive experience combatting fraud.

Equifax Canada is uniquely positioned to usher in the next generation of fraud prevention. Contact us today to learn how Entity Link can help.

*   Nasdaq 2024 Global Financial Crime Report
** Government of Canada’s Canadian Anti-Fraud Centre