Why Choose Equifax Marketing Data Services? 

Understanding your audience isn’t simply seeing what they’ve bought in the past or finding out what they’re searching for online. To stand out in a saturated market, it’s crucial to know what your current and prospective customers are financially capable of and keep up with the shifts in their lives.

Our commercial Marketing Data Services offer you an exceptional insight into an ever-changing industry. With current commercial data, you have the tools to take your marketing strategy to the next level.

Match Your Strategy to Market Trends
With expert knowledge of both your industry and your customers’ needs, you can keep your marketing activities current while maximizing your ROI.
Reach the Right Customers
Define your ideal customer profile so you can recognize, attract, and work with top-tier prospects. Knowing your ideal customer means that you can target your marketing efforts with more precision and more success.
Define Your Market Share
Know where you stand in the market by comparing your customer count against others in the industry to determine opportunities for growth.
Get Comprehensive Industry Coverage
Keep on top of industry trends in Canada with fresh, current data coverage from our comprehensive business, marketing and credit databases.

One of the Keys to Successful Marketing is Access to Quality Data

Equifax Canada’s consumer credit database contains approximately 25 million individual consumer credit reports. We see these shifts as they occur and we have a deep understanding of an individual’s financial health. We use this unique data to transform knowledge into insights to help businesses make more informed decisions. Our suite of marketing solutions uses aggregated data to provide you with a more intimate sense of who your customer is.

Transform Your Marketing Strategy

Throughout the stages of the customer lifecycle — acquisition, servicing, loyalty, recovery — Equifax is here to keep you connected to your market so that you never miss a chance to create and foster the most mutually beneficial relationships with potential customers.

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Join our quarterly credit trends to refine your marketing reach.

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