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Auto Target Marketing

Target high-value prospects with precision.
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Why Choose Auto Target Marketing?

Identifying and targeting your best prospects is the goal for any marketing campaign. Part of Equifax Ignite Marketplace™, Auto Target Marketing leverages Equifax and Dealertrack data to provide the insights you need to find your most valuable prospects, helping boost sales and improve your cost of acquisition.
Identify Prospects by Postal Code
Find the number of consumers with financed vehicles, auto penetration rates, and more to focus your mailers and digital ads.
Assess Credit Segments
Predict the buying likelihood of consumers based on neighbourhood credit profiles, allowing you to manage risk at the top of the funnel.
Identify Loan Segments
Assess the consumer profile of an area based on monthly payment ranges, percentages paid, and time until loan is repaid to create tailored financing offers.
Predict Vehicle Preferences
Understand the most preferred make, model, year, and condition of vehicles within a specific area for highly relevant inventory targeting.

Optimize Every Outreach

Boost the effectiveness of your marketing campaigns by targeting your best prospects with precision. Auto Target Marketing can help you segment consumers by postal code, neighbourhood credit segments, loan segments, and vehicle attributes to fine-tune your marketing funnel and drive your business forward.

Related Resources

Product Sheet
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Auto Insights
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How Does Your Auto Share Compare?

Gain a clear view of the automotive lending landscape. Use comprehensive market data to benchmark performance and identify growth gaps.

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