Business Need

Acquire New Customers

Power your acquisition programs with consumer financial insights from Equifax. Understand consumer financial capacity and credit history to help find ideal prospects, reach new audiences, inform offers, and boost response rates. 

Enhance Your Acquisition Strategies

Securely growing your customer base is a complex, resource-intensive process that spans core marketing and risk management operations. Gain unique insights into the consumer wallet using our robust depth, breadth, and coverage of differentiated data from a variety of proprietary sources.

Throughout your acquisition process — from prospect identification and qualification through origination — you gain a deeper understanding of your audience and the advanced technology to automate workflows for more profitable decisions.

How Can Businesses Find Ideal Prospects in Canada?

Whether you are a financial services firm, a lender, or a marketer, you can find ideal prospects by leveraging Equifax’s consumer financial insights to target high-growth audiences across multiple channels.

Find and Target Prospects with Growth Potential

Use insights to identify and engage prospects at the right time to drive portfolio growth.

Find customers that better match your target audience and help improve digital credit qualification.
Take your marketing strategy to the next level.

Optimize Lending Prospecting

Gain precise insight into who your best potential customers actually are.

Get real-time access to company background information, credit risk details, and more.
Maintain a robust credit risk strategy with an investigative search.
Make more informed decisions with predictive consumer insight.

Expedite Analytics and Offer Delivery

Accelerate your prospecting with an analytics-based view of your opportunities.

A portfolio of premier data and advanced analytics solutions. 

Help Increase Response Rates and Gain New Customers

Find consumers that have the right financial profile for your products, services, and other offers to help you:

Target with Precision 
Maximize ROI by identifying high-potential prospects using comprehensive Canadian consumer and business data.
Expand Your Reach
Connect with credit-invisible and underbanked segments with alternative-data insights.
Verify with Confidence 
Maintain data quality with updated Canadian databases.

Ready To Grow Your Customer Base Intelligently?

Whether you need to find new audiences, qualify leads faster, or ensure your data accuracy, Equifax Canada provides the acquisition solutions to power your prospecting efforts.

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Build Your Business Strategy with Data-Driven Support

From mitigating risk and automating credit decisions to maintaining regulatory compliance, our data-driven solutions power smarter growth at every stage.

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